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Calder Bateman Curated

Each week, we curate a collection of news/articles that caught our eye and may have implications on the industries our work touches – digital/social media, marketing, PR/communications, advertising and more.

Here are just some stories that got our attention this week.

Advertising trends to watch for in 2017
Advertising through persuasion is over. Advertising through participation is in. The Internet continues to outpace all media in advertising spend and doesn’t appear to be slowing down. It’s no wonder the top trends for advertising in 2017 revolve around this platform. Senior Media Strategist Nicole walks us through where she sees advertising and media heading in 2017.
Recommended by Nicole Vestergaard

Podcast: 2016 social recap and look-ahead
Don’t Call Me a Guru is a podcast all about social media strategy from Digital Coordinator Tyler Jack Butler, and our very own Digital Strategist, Linda Hoang. In this month’s episode, they explore year-end social media highlights from 2016 as well as look forward to what social media trends might become commonplace in 2017, along with a social media & politics chat with local blogger Dave Cournoyer.
Recommended by Linda Hoang

Airbnb CEO turns to social media for suggestions to implement in 2017
During the holidays, Airbnb CEO Brian Chesky turned to Twitter to ask the community what his home rental startup should do in the new year. Over the course of 3 hours, Chesky received more than 300 ideas and his responses excited our Senior Strategist Craig as to what we can expect from Airbnb in 2017!
Recommended by Craig Marler

Also Caught Our Eye:
(Recommended by Linda Hoang and James Lo)

About the author

Calder Bateman

Calder Bateman has joined forces with ZGM. This move melds the mutual and complementary expertise each company is known for, and creates a powerful full-service company across Alberta’s marketing, advertising, public relations and digital communications sectors.


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