Each week, we curate a collection of news/articles that caught our eye and may have implications on the industries our work touches – digital/social media, marketing, PR/communications, advertising and more.
Here are just some stories that got our attention this week.
Advertising trends to watch for in 2017
Advertising through persuasion is over. Advertising through participation is in. The Internet continues to outpace all media in advertising spend and doesn’t appear to be slowing down. It’s no wonder the top trends for advertising in 2017 revolve around this platform. Senior Media Strategist Nicole walks us through where she sees advertising and media heading in 2017.
Recommended by Nicole Vestergaard
Podcast: 2016 social recap and look-ahead
Don’t Call Me a Guru is a podcast all about social media strategy from Digital Coordinator Tyler Jack Butler, and our very own Digital Strategist, Linda Hoang. In this month’s episode, they explore year-end social media highlights from 2016 as well as look forward to what social media trends might become commonplace in 2017, along with a social media & politics chat with local blogger Dave Cournoyer.
Recommended by Linda Hoang
Airbnb CEO turns to social media for suggestions to implement in 2017
During the holidays, Airbnb CEO Brian Chesky turned to Twitter to ask the community what his home rental startup should do in the new year. Over the course of 3 hours, Chesky received more than 300 ideas and his responses excited our Senior Strategist Craig as to what we can expect from Airbnb in 2017!
Recommended by Craig Marler
- What’s trending for 2017? From crickets to wine, here are a few insights into what’s hot for the year ahead from Strategy Magazine.
- 10 ways digital marketing will evolve in 2017. As the newly anointed largest media channel by investment, digital marketing will look more polished in the months ahead as marketers give it its due.
- 2017 global consumer trends marketers need to know. While the U.S. election brought some new attention to the power of rural residents, there is no denying the fact that the globe continues to urbanize. A projected 55% of the planet’s people are forecast to live in cities next year. Single people are also on the rise. The people on the planet are also getting older and are more interested in health and wellness. And if you are paying for stuff with cash — not a card — you are now in the minority.
- What these content trends from 2016 mean for marketers in 2017. In this industry, we’re constantly learning new things about what works, what doesn’t, and what’s coming up next. So in an effort to help you make next year better than this one, here are five things we learned about content this year and what they mean for marketers in 2017 from Influence and Co.
- How millennials and baby-boomers consume user-generated content. An interesting infographic.
- 5 brands infusing retail with artificial intelligence. Are we ready for AI?
- How Amazon, Google and Facebook will take bring down telcos. Watch out!