Each week, we curate a collection of news/articles that caught our eye and may have implications on the industries our work touches – digital/social media, marketing, PR/communications, advertising and more.
Here are just some stories that got our attention this week.
Ad blockers may lead to better ads
Do ad blockers scare you? It’s certainly worrying some of the world’s biggest brands, who are coming together for a new initiative that will look at setting digital advertising standards for better ads that won’t drive users towards ad blockers.
Let the Great Messaging War of 2017 begin
Here’s an inside look on Google’s new messaging app Allo – going head-to-head with Apple Messages and Facebook Messenger. We can surely expect to see more advances in messaging on the horizon, including interactions with bots and virtual assistants. “As an industry, we’ve barely scratched the surface of what messaging can do” says the UX lead for Allo.
New customer service features on Twitter
Does your business use Twitter as a primary customer service platform? Can it use it better? Twitter has announced new customer service features including displaying response times, hours of availability, and a larger direct message button. With new features in mind, businesses should consider how to improve its social customer service strategy.
Caught Our Eye:
- A new campaign asks you to delete your Instagram food photo and 11 meals will be donated to those in need
- Need some Snapchat inspiration? Here’s a look at Dunkin’ Brands Snapchat strategy
- Something to consider: “social is no longer just a traffic source, it’s a place to publish directly to and reach people where they are”
- In the new age of streaming and online videos, read how programmatic video lets marketers serve highly targeted, relevant and (hopefully then) effective ads
Calder Bateman Curated is a weekly list featuring a collection of industry news/articles we discover throughout the week. These links are most relevant for those working at agencies, in digital/social media, marketing, PR, communications, and advertising.
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