In 2017, video content is expected to represent 74% of all Internet traffic. As you scroll through your Facebook feed, you’ll no doubt see this trend in action. The emergence of video as a top-tier communications tool represents a huge sea change in content development for agencies. Once a rare, bandwidth heavy, slow-loading feature in online advertising content, video has come to the forefront as a premier tool for creating dynamic and engaging content that can captivate and delight audiences.
At Calder Bateman, we have watched this evolution in our industry and have actively sought a partnership that will enhance our capabilities in digital and video storytelling services.
Today, we are excited to announce a creative collaboration with Edmonton-based video production company Cineflair, our new in-house video production partner.
Cineflair has worked with a range of clients including Edmonton Tourism, Citadel Theatre, APEGA and the City of Edmonton.
“It’s important that we collaborate with the best creative partners in order to get great results for clients,” says Catrin Owen, Calder Bateman CEO.
“When those creative partners can be under the same roof, that just makes the collaboration easier, quicker and more cost effective. We can pass on that efficiency to our clients – solving problems really well, while being on time and on budget. That’s a win for everyone. Plus, we really like these guys.”
Cineflair brings a wealth of video production knowledge and expertise directly into our offices.
“We’re excited to grow our video production business with Calder Bateman,” said Amro Maghrabi, Managing Director of Cineflair.
“This creative collaboration will enhance our ability to deliver results for our clients, at a time when consuming video content has never been more popular and effective as a communications tool.”
Interested in our CB + Cineflair video production services?
Contact us at firstname.lastname@example.org to see how video production can help your organization achieve its goals.