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We love Edmonton. As it has grown and changed, we have too. So this year, as we look forward to our new chapter in joining ZGM, we decided to celebrate where we’re from.

Local businesses all around town are going Edmonton for the Holidays—with three special greeting cards created by us.

Each card celebrates a local sight Edmontonians can’t seem to stop talking about: Walterdale Bridge, Talus Dome, and the funicular. Love ‘em or hate ‘em (we love ‘em!), every landmark has quickly made its impression on our city. We hope there’s a card you can pick up to put a smile on the face of a fellow Edmontonian. And after all, they go to a good cause.

100% of net proceeds will be donated to an organization that uses the power of creativity to change lives: iHuman Youth Society. With printing donated by our friends at Burke Group, every card will go even further towards helping marginalized youth in Edmonton.

iHuman works with traumatized youth who face serious barriers. Though social support, engagement and outreach programs, youth are becoming more empowered, finding their own identity, and creating their own compelling future.

For a creative agency like us, a creative charity like iHuman is a perfect match. Arts programming, from music to painting to drama, is a huge part of iHuman’s work. Staff encourage youth to develop their creative talents and empower themselves to make positive changes towards healthy life choices.

It’s such important work—and we’re proud to support it. We hope you will too, whether that means buying a card or just spreading the word (use #yegcards on social media). And while we’re at it, we all get to celebrate the city we’re so happy to call home.

About the author

Calder Bateman

Calder Bateman has joined forces with ZGM. This move melds the mutual and complementary expertise each company is known for, and creates a powerful full-service company across Alberta’s marketing, advertising, public relations and digital communications sectors.

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