ZGM Modern Marketing Partners and Calder Bateman Communications Unite Their Talents To Create a New Force in Alberta-Based Marketing and Communications
Two leading Alberta marketing and communications agencies will join forces as a single company under the ZGM banner. This move melds the mutual and complementary expertise each company is known for, and creates a powerful full-service company across Alberta’s marketing, advertising, public relations and digital communications sectors.
“This convergence is an exciting step in the evolution of our company,” said Mario Amantea, Chief Operating Officer & Partner at ZGM. “Combining the talent pools of our two companies uniquely positions us with equal-strength offices in both Calgary and Edmonton. With this game-changing pool of skills and experience, we can provide more and better solutions and services to our clients.”
“This was a natural fit,” said Frank Calder, who founded Calder Bateman with business partner Margaret Bateman in 1990. “Both companies have a history of nurturing talent and delivering innovative and responsive communications solutions. As a united team, we’re all excited about what we can achieve together.”
This move is a bold commitment to Alberta, creating a strong, integrated agency which can compete nationally from within the province.
A leadership team from both companies will manage a phased integration process between now and February 2019 in order to ensure a seamless transition for clients.
President & Partner
ZGM Modern Marketing Partners
Partner & Senior Strategist
Calder Bateman Communications