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Calder Bateman asks bigger questions.

See what we have to offer.

Communicating with people is easy. Connecting with them takes hard work. That’s what Calder Bateman was built for. We make human connections. And every connection starts with a big question.

Call us an advertising agency. Or a PR firm. Or just communications experts. We have it all under one roof. So what is “it”? A lot of things, really. Marketing. Advertising. Digital Strategy. Website Design. Social Media. Copywriting. Graphic Design. Media Planning and Buying. SEO and SEM. Strategic Planning and Facilitation. Public and Media Relations. Crisis Communications and Issues Management. No matter the tactic, it starts with knowing your audience. And that’s what we do best.

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Pride Tape

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Pride Tape

Most LGBTQ youth still don’t feel welcome playing team sports. So how could the hockey world show their support with pride? With a simple roll of tape.

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Full House Lottery

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Full House Lottery

Full House Lottery competes in a cluttered landscape. But we don’t just compete. We dominate—making more profit per capita than any other hospital lottery in Canada.

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Christmas Bureau

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Christmas Bureau

After over 70 years, the Christmas Bureau’s donor base was aging. We needed to build a younger donor base for their long-term success.

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HIV Tonight

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HIV Tonight

Young gay guys in Edmonton saw HIV as an old issue, yet rates were on the rise. We needed to make HIV relevant to their lives in the here and now.

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No Homophobes

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No Homophobes

People often use homophobic language without even thinking about the impact it has on the people around them. We developed NoHomophobes.com as a social mirror to get people thinking about what they say and who they’re hurting.

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Thanks Alcohol

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Thanks Alcohol

When most 18–24 year olds drink, they binge drink. It’s a social norm. So when a night out doesn’t end well, they blame the alcohol instead of themselves. We needed to change that.

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YEG City Budget

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YEG City Budget

Every year, Edmonton City Council creates a complex budget for how property tax dollars are spent. For decades, citizens had to rely on the media to highlight tax hikes and a few big-ticket items, without ever really connecting their taxes to their everyday lives.

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Plenty of Syph

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Plenty of Syph

Most people thought syphilis was a thing of the past. Yet Alberta had the highest syphilis rates in Canada—mainly due to promiscuous 18-24 year olds who didn’t place much importance on safe sex.

What happens when
big questions get answered?

Approach

The best answers to your communications challenges live inside bigger questions.

The problems we solve for our clients aren’t simple or straightforward. They need to be looked at from every angle, through a human lens that recognizes the complex emotions and motivations of their audience.

Because when we focus everything we do on the audience, they let our clients into their lives. And that’s what we’re hired to do. We call it ‘audiencentric’ communication – and we’ve structured our entire company around it. Everyone at Calder Bateman is responsible for client service. That means our clients get direct access to the strategist best suited to solve the problem at hand. We arrive at better answers together – with less hours billed to get there.

When we work for you, we’re working for your audiences.

Ready to connect?