Communicating with people is easy. Connecting with them takes hard work. That’s what Calder Bateman was built for. We make human connections. And every connection starts with a big question.
Call us an advertising agency. Or a PR firm. Or just communications experts. We have it all under one roof. So what is “it”? A lot of things, really. Marketing. Advertising. Digital Strategy. Website Design. Social Media. Copywriting. Graphic Design. Media Planning and Buying. SEO and SEM. Strategic Planning and Facilitation. Public and Media Relations. Crisis Communications and Issues Management. No matter the tactic, it starts with knowing your audience. And that’s what we do best.
People often use homophobic language without even thinking about the impact it has on the people around them. We developed NoHomophobes.com as a social mirror to get people thinking about what they say and who they’re hurting.
Every year, Edmonton City Council creates a complex budget for how property tax dollars are spent. For decades, citizens had to rely on the media to highlight tax hikes and a few big-ticket items, without ever really connecting their taxes to their everyday lives.
The best answers to your communications challenges live inside bigger questions.
The problems we solve for our clients aren’t simple or straightforward. They need to be looked at from every angle, through a human lens that recognizes the complex emotions and motivations of their audience.
Because when we focus everything we do on the audience, they let our clients into their lives. And that’s what we’re hired to do. We call it ‘audiencentric’ communication – and we’ve structured our entire company around it. Everyone at Calder Bateman is responsible for client service. That means our clients get direct access to the strategist best suited to solve the problem at hand. We arrive at better answers together – with less hours billed to get there.
When we work for you, we’re working for your audiences.