Each week, we curate a collection of news/articles that caught our eye and may have implications on the industries our work touches – digital/social media, marketing, PR/communications, advertising and more.
Here are just some stories that got our attention this week.
‘Misfit’ produce makes grocery store debut
Project Lead Vanessa loves this new Alberta initiative that sees misshapen fruits and vegetables being sold in stores for less. The misfit produce is still just as fresh and nutritious, but its aesthetic deformity is usually rejected by stores. It’s a great effort towards positive social change.
Recommended by Vanessa Tracy-Roth
Toronto agency calls on Canadians to remind Americans why they’re great
An uplifting campaign that asks Canadians to share reasons why America is great has generated more than 100,000 tweets and almost 2 billion media impressions in just days – with coverage from major U.S. media outlets. It’s a great example of how a simple, timely idea and call-to-action, can really take off and gets a hat tip from Senior Strategist Craig for being an interesting approach to getting in front of potential new business.
Recommended by Craig Marler
Brilliant innovations that tackle poverty
We’re all about Asking Bigger Questions – finding solutions to client problems. That same approach is evident in these 16 brilliant inventions that tackle poverty around the world. What problem will your next idea solve?
Recommended by James Lo
Guns don’t kill people. Toddlers kill people
Art Director Suzanne recommends you watch this new satirical PSA for the prevention of gun violence. Take a look at how powerful pairing real news stories with ridiculous statements (like jailing kids so they don’t accidentally shoot us) can be.
Recommended by Suzanne Huitsing
Also Caught Our Eye:
- White space is a designer’s friend. Here’s everything you need to know about how to use white/negative space in design
- Happy Edmonton Startup Week! We were happy to present on ‘How Startups Can Use Snapchat‘
- It looks like Twitter is about to enter the virtual reality and 360-video space
- Goldman Sachs is no stranger to creative recruitment. Last year they created Snapchat filters to recruit college students. Now they’re placing ads in Spotify. What outside-the-box platforms might work when you’re trying to target audiences?
Calder Bateman Curated is a weekly list featuring a collection of industry news/articles we discover throughout the week. These links are most relevant for those working at agencies, in digital/social media, marketing, PR, communications, and advertising. Interested in learning more about something you’ve read here? Get in touch with firstname.lastname@example.org and see how we can help you.